Privacy Policy

1. Introduction

NovalAura (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website novalaura.com and use our services.

By accessing or using our platform, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our services.

2. Information We Collect

Personal Data

When you register, subscribe, or contact us, we may collect personally identifiable information such as:

• Full name
• Email address
• Phone number (if provided)
• Payment information (processed securely through Razorpay and Stripe — we do not store your full payment details)
• Account credentials (hashed password)

Usage Data

We automatically collect certain information when you visit our platform, including your IP address, browser type, device information, pages viewed, and the time and date of your visit. This helps us improve our service.

3. How We Use Your Information

We use the collected information for the following purposes:

• To create and manage your account
• To process your subscription and grant access to content
• To send you service-related emails (e.g., payment confirmation, renewal reminders)
• To respond to your inquiries and provide customer support
• To improve our platform, content recommendations, and user experience
• To detect, prevent, and address technical issues or fraudulent activity

4. Payment Processing

All payments on NovalAura are processed through third-party payment gateways:

• Razorpay — for UPI, card, net banking, and wallet payments
• Stripe — for international card payments and subscriptions

We do not store your full credit/debit card numbers, CVV, or banking details. All payment data is handled securely by our payment partners in accordance with PCI-DSS standards.

5. Data Sharing & Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share data only in the following cases:

• With payment processors (Razorpay, Stripe) solely for transaction processing
• If required by law or to respond to a valid legal request
• To protect our rights, property, or safety, and that of our users

6. Data Retention

We retain your personal data for as long as your account is active or as needed to provide you with our services. If you delete your account, we will delete or anonymize your data within 30 days, except where we are required to retain it for legal obligations.

7. Your Rights

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Withdraw consent at any time
• Lodge a complaint with a data protection authority

To exercise any of these rights, please contact us at novalauraindia@gmail.com.

8. Security

We implement reasonable security measures to protect your personal information, including encryption in transit (HTTPS) and at rest. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our platform may contain links to external websites (e.g., social media). We are not responsible for the privacy practices of such third-party sites. We encourage you to read their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or a prominent notice on our website. Your continued use of the platform after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us: